Everything Grows Here
tCAN Annual Conference 2025 – June 11 - 13, 2025
Welcome to Victoria
On Canada’s West Coast, nature shows us what it means to thrive. It doesn’t wait for perfect conditions or ask for permission. It pushes through cracks in concrete, spreads its roots in silence, and rises.
This is growth with grit. When met with barriers, it adapts, finding sunlight in shadows. It refuses to be cut down or contained.
And so must we.
In times of uncertainty, when others shrink, we expand. We create. We endure. Like dandelions beside a highway, we root ourselves deeply, dream audaciously, and send out seeds of change to drift gently into the oncoming traffic.
This June, we gather in the lush heart of Victoria to celebrate this spirit of tenacity. Together, we’ll challenge convention and nurture ideas. (But only the good ones.)
Victoria is a place where growth refuses to be stopped.
- Dan Dagg
The Venue
Delegates will be staying at the Inn at Laurel Point.
Ideally located on the waterfront of Victoria's beautiful Inner Harbour, just a short walk around the harbour will take you right downtown. The hotel offers easy access to Victoria's vibrant shops and restaurants, a panoramic view of the harbour and city skyline, and a really nice pool.
A typical June day in Victoria is mild and sunny, with temperatures around 18°C, long daylight hours, and a coastal breeze.
For the best bites, shops, and sights, head to tourismvictoria.com and downtownvictoria.ca
Schedule
Please note: unless otherwise noted, all sessions take place in the Spirit Room on the main floor of the hotel.
Tuesday June 10
6:30 - 11:59 PM
Registration and Hospitality Suite
Wednesday June 11
06:30 - 7:30 AM
Early Bird Harbour Walk
08:00 - 9:00 AM
Breakfast Buffet (companions and sponsors welcome)
9:00 - 9:30 AM
Opening Remarks and First Nations Welcome
9:30 - 10:45 AM
Keynote Presentation: How Technology Makes Creativity Flourish
Presented by Mandy Stobo
10:45 - 11:00 AM
Coffee Break
11:00 - 11:30 AM
Agency Profitability with Workamajig
Presented by Julie Huntley - Workamajig
Cameron Reid - H2 Accelerator
11:30 AM - 12:30PM
Orientation to Indigenous Marketing and Communications
Get practical insights into Indigenous protocols, values, and audience engagement from a panel of people living the culture(s).
Presented by Spark Agency Group: Ben Borne, Elizabeth Bunney
12:30 - 2:00 PM
Lunch - Sponsored by BDO
2:00 - 2:20 PM
Partnering with BDO: What’s New, What’s Now, and What’s Next in Tax
Presented by Darryl Erdle
2:20 - 3:20 PM
Following Attention
A candid panel on how consumer attention is shifting—and how media strategies must adapt to follow it.
Presented by Jonathan Laflamme - Cineplex,
Ed Chung - H2, Troy Sedgwick - Rec Media. Moderator: Lori Romanoski
3:20 - 3:45 PM
Free time
3:45 - 8:00 PM
Bites and Sights Tour and Dinner - Bus will depart from the front of the hotel at 3:45 pm
Sponsored by Workamajig
8:00 - 11:59 PM
Hospitality Suite Open
Thursday June 12
06:30 - 7:30 AM
Start Your Day with Yoga
08:00 - 9:00 AM
Breakfast Buffet (companions and sponsors welcome)
9:00 - 10:00 AM
Keynote Presentation:
Productize or Die in the Age of AI
Presented by Anthony Gindin, Agency Different
10:00 - 10:20 AM
Validate: Digital Metrics for an Offline Medium
Presented by Marc Brasset, Western Media Group
10:20 - 10:35 AM
Coffee Break
10:35 - 11:00 AM
Member Creative/Case - Collective IQ
Presented by Natalie Serkin
11:00 - 12:00 PM
How to Price the Value of AI Generated Work - tCAN round table
Learn from agency operations executives how to get ahead of commoditization by defining and owning your agency’s AI value.
Presented by Mario Amantea - ZGM Modern Marketing Partners, Anthony Gindin - Agency Different, Vincent Dong - Advice Software & Consulting
12:00 - 12:30 PM
Mission Possible: Measuring Place-Based Media
Presented by Jonathan Laflamme - Cineplex Media
12:30 - 2:00 PM
Boxed Lunch - Free Time
2:00 - 2:30 PM
tCAN New Website Review
Presented by Mary Ellen Willard and Mark Brown - adHome Creative
2:30 - 3:30 PM
Copyrights and AI.
The Horrors that Will Keep You up at Night
Presented by Scott Miller,
MBM Intellectual Property Law
3:30 - 4:00 PM
Free Time
4:00 - 8:30 PM
Malahat Skywalk and Dinner at Merridale Cider (group photo will be taken) - Bus will depart from the front of the hotel at 4:00 pm
Sponsored by Cineplex
8:30 - 11:59 PM
Hospitality Suite Open
Friday June 13
06:30 - 7:30 AM
Early bird walk to the Breakwater
08:00 - 9:00 AM
Breakfast Buffet (companions and sponsors welcome)
9:00 - 10:15 AM
Fireside Chat with Shachi Kurl
Presented by Shachi Kurl, President - Angus Reid Institute, Scott King - H2 Accelerator
10:15 - 10:45 AM
AI and Media Planning
Michael Colson, Chief Technology Officer - Locala
10:45 - 11:00 AM
Coffee Break
11:00 - 12:00 PM
Buillding A Meaningful Agency Culture with Remote Teammates - tCAN round table
Moderated by Claudia Daniels - Brooks Creative House, Sheri Rogers - Prospect Media Group
12:15 - 3:00 PM
H2 Accelerator Agency Tour and Lunch
Bus departs hotel at 12:15 PM
3:00 - 4:00 PM
tCAN Business Meeting / AGM
4:00 - 6:00 PM
Free time
6:00 - 7:00 PM
Gala Reception - Sponsored by Locala
7:00 - 9:00 PM
Gala Dinner - Sponsored by Locala
9:00 - 11:59 PM
Hospitality Suite Open
You’ll need:
A light jacket
Walking shoes
A daypack
An umbrella or rain jacket
Sunglasses and sunscreen
Registration
Prices
First Delegate: $1,950
Additional Delegate: $1,750
Companion: $750
Important Information
Remit to H2 by May 15, 2025.
Your receipt of registration will be sent to the email address entered in your registration form.
Interac Payments
Send to: accounting@h2accelerator.com
Your question & answer can be found in your form confirmation email.
Questions & Comments
Please reach out to nora@h2accelerator.com
Cancellation Policy
Last-minute cancellations due to medical emergencies or unforeseen business circumstances will be handled case-by-case.
About tCAN
the Canadian Agency Network (tCAN) was created in 1963 by a collective of marketing communications agencies from across Canada. Over the past 60 years, the network has expanded its membership and its body of knowledge. Now, the organization represents over 20 marketing communication agencies and has $500 million in annual business in 23 major Canadian markets. tCAN is the only network of independent agencies in Canada.
tCAN Code of Conduct
We are committed to hosting a conference at which everyone can participate in an inclusive, respectful and safe environment. We invite you to come to the conference in a spirit of curiosity, friendliness, open-mindedness and respect. We will not tolerate harassment or discrimination, in any form. All participants, including attendees, speakers, sponsors, suppliers, organizers and volunteers are required to comply with the tCAN Code of Conduct and Harassment Policy at all conference-related events. Organizers will enforce this code throughout the event to ensure a safe, inclusive and welcoming environment for everyone.
Please read and sign the full tCAN Code of Conduct and Harassment Policy form before attending the event. Return completed forms to Nora Cumming: nora@h2accelerator.com
